This week on the dedicated Meatup blog, we speak to Lucianne Allen, sales and marketing director at butcher Aubrey Allen, and guest speaker at this year’s Meatup. Join us in finding out more about her and her role within the meat industry.

Q. What made you want to get involved with the meat industry?

A. It’s such a positive industry – in foodservice it is hospitality so all about helping people to source the best ingredients to help their guests have the best experience – from being a criminal barrister as I was, it could hardly be more different!

Q. What can you tell us about your position?

A. I am sales and marketing director for the whole business, which takes in education as well – one of my passions. I create the plans for the business and enjoy thinking of different ways to market our brand to food service, retail and new recruits.

Q. What advice can you give younger generations who may be interested in the meat industry?

A. Remember, there is more to the meat industry than being a butcher. Butchery will give you a skill for life that is transferable but it may also take you onto a different progression path within the industry as well, for example: sales or operations.

Q. If you had to only eat one type of meat for the rest of your life, what would you choose and why?

A. I thought I would say lamb – as it is my favourite. However, it has to be grass fed British Beef properly dry aged for 28 days because of the versatility of the product. I love my salads and I think beef is brilliant for this as well as roasts and steaks.

Q. What is the hardest part about your job?

A. It’s 24/7. You never really switch off when it is your business.

Q. What is the best thing about working in the meat industry?

A. The opportunities to eat great food and meet good people.

Q. In three words, can you describe yourself?

A. Confident, frank, energetic.

Q. Why should visitors to Meatup go to your seminar?

A. I’ll keep it simple and brief. I love spending time summarising the most important points – nobody can take in a deluge of information: less is definitely more.

Q. Away from work, what are your main hobbies and interests?

A. Running, dog walking, learning languages, travel and being with my children.

Q. What are the key issues currently facing the meat sector?

A. Persuading the public to pay more, while understanding what they are paying for and having a transparent system for them to understand where meat comes from and what it means. The British still spend less per capita on food than most European countries – we should value our brilliantly produced British products more and push the message that good natural ingredients is the best nutrition you can get.

Q. What made you want to get involved with Meatup?

A. I am passionate about education and investing in apprenticeships.

Next time we’ll be speaking to another one of our guest speakers, so keep an eye on this blog to find out what’s in store ahead of this year’s Meatup event.